Emily Nichting

Founder of Long Game Growth Marketing

I'm a fractional CMO who works directly with business owners. My clients range from professional services to tourism.

The work usually starts as marketing and turns into something bigger. What the business sells, who it's really for, how it talks about itself, and how it goes after new business. Most companies I work with are trying to appeal to everybody, and that's usually the first fix.

I stay hands-on. I write the content, manage the vendors, watch the numbers, and change things when they aren't working. I want every dollar spent to trace back to a result, and if it doesn't, we start there.

I've been doing this for 14 years. Most of it agency-side, with brands like HCA, TE Connectivity, Lochinvar, and LP Building Solutions, and with companies small enough that I was the whole marketing department.