When You Think Long Game, Think “Longevity”.
Have you heard the saying “It takes 10 years to make an overnight success?”
THE TRUTH IS
Authenticity can’t be faked. Sure you look all around and see businesses winning. You might even think it happened “overnight”. But just like on social media, you’re seeing a highlight reel.
You’re not seeing the Spanx creator trying out 100 samples before one finally takes off, or the best barbeque joint up before dawn to start the slow cooker. Yes, sometimes people get lucky, but the thing about luck is, that luck often runs out.
PLAY THE LONG GAME
Don’t get comfortable with your current level of success. Be thinking about the future.
How can you continue to be the best company you can be?
How can you improve your service offerings?
Improve your customer service?
Improve your messaging and reach?
How can you get outside your comfort zone and evolve to meet your ever-growing and ever-changing customer needs? THAT is marketing.
Marketing is not about how much you can spend.
TRADITIONAL AGENCIES HAVE TURNED INTO OUTSIDE SALES TEAMS
A focus on growing revenue distracts from what actually makes an agency revenue. Happy clients, great ideas and converting campaigns.
These things are being put on the back burner in exchange for media commissions and the pressure to beat last year’s spend.
LET’S CHALLENGE THE SYSTEM
Let’s get back to the basics. Back to the heart of marketing. Defining and improving upon your value proposition and earning the trust of those that benefit from the value you provide.
If your advertising strategy is like a faucet and it can turn on or off, so will your success. You will always be on the hook for matching or beating what you are spending to maintain your success.
SMART STRATEGIES COMPOUND SUCCESS OVER TIME.
You’ll end up better off in the long run by playing the long game.
